Client Case Studies


Some of the best-known brands in the world use franchising. Here's how we advised Nokia. 

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How do I Franchise?

It is true that almost any business can be franchised. However, not every business can be franchised successfully. The first thing we aim to do is to step back and objectively identify whether franchising is suitable for you. A business ready for franchise should be credible, sustainable, teachable, unique and profitable.

If together we decide that franchising is right for you, we will take you through the process step by step to ensure that the transition to franchising happens smoothly. We have broken this down into 5 simple stages:

Stage 1 – Feasibility Study

Franchising requires rigorous preparation. We will help you to identify key questions that need to be addressed in the stages leading up to franchising - what your business will offer to franchisees, how your financial projections will look, and how to recruit the right franchisees for the right territories.

Stage 2 – Pilot Operation

Smaller failures are easier to take than big ones. Pilot operations allow franchisors to test the water, proving that what you will be offering franchisees will be a viable franchising opportunity. Running at arms length from the main operation, a pilot outlet also allows you to test the adequacy of franchise systems, procedures and training before rolling it out on a larger scale.

Phase 3 – Operations Manuals

The operations manual is the greatest tool a franchisor possesses. From major issues such as local marketing right down to the minutiae of daily life, the operations manual sets out a detailed explanation of the business system and how it is to be operated. AMO Consulting can help you to put together the most important instrument in the day to day running and development of your business.

Stage 4 – Franchisee Recruitment

Franchisee recruitment is one of the most important parts of the process. Having good franchisees is imperative to the growth of your business. AMO can guide you through the recruitment process, developing advertising campaigns and interview techniques so that costly mistakes can be avoided.

Stage 5 – Support Systems

Your initial training and support of franchisees must be first class. The input time required from you, as a franchisor, cannot be underestimated – be prepared to invest that time. 

We will make sure that the business processes and systems have been streamlined and are as simple as possible, so that your franchise will be as successful as possible.